Michael E. Porter

Quotes

• “Understanding the competitive forces, and their underlying causes, reveals the roots of an industry’s current profitabil...”
• “The strongest competitive force or forces determine the profitability of an industry and become the most important to st...”
• “If the forces are intense, (..) almost no company earns attractive returns on investment.If the forces are benign, (..) ...”
• “Competitive forces = the underlying drivers of profitability P.25”
• “The essence of strategy is choosing what not to do.”