Robert B. Cialdini

Quotes

• “the automatic, fixed-action patterns of these animals work very well the great majority of the time. For example, becaus...”
• “A well-known principle of human behavior says that when we ask someone to do us a favor we will be more successful if we...”
• “The customers, mostly well-to-do vacationers with little knowledge of turquoise, were using a standard principle—a stere...”